Sep 06 - Getting your site noticed - an SEO case study

As an example of how SEO (search engine optimisation) can raise the profile of a site, take the case of a leading clothing company in Portsmouth that came to SiteWeave in 2005.

The company manufactures clothing, particularly in the work and sports areas. It was receiving a few enquiries through its web site but not enough potential customers were finding the site through the search engines.

The company were happy with the overall look of the site though recognised that some aspects needed improvement.

On the usability side, SiteWeave tidied up the site, made images load faster, and improved the navigation.

On the search engine side, SiteWeave changed the way the navigation worked and examined every page on the site, adjusting text content, image descriptions and hidden code. Other aspects involved external linking and directory listing.

Comment from Managing Director at Designs Alike:
"We started to notice an improvement within a couple of months and now the site is really well placed and brings in a lot of work. Our contract with SiteWeave was money well spent. We now host our site with them and they often give help when we have problems with the web site or email. I'd certainly recommend SiteWeave"

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